Privacy Policy

1 Introduction

This Privacy Policy ("Policy") sets out the data protection and privacy practices of 777gh ("the Platform", "we", "us", "our"), the operator of the online gambling and sports betting platform accessible at 777gh.cam and associated subdomains and mobile applications.

777gh is committed to handling all personal data responsibly, lawfully and transparently. This Policy describes: the categories of personal data we collect; the purposes for which we collect and process that data; the legal bases upon which we rely; how we share data with third parties; how long we retain data; and the rights available to you as a data subject.

This Policy applies to all users of the Platform, including registered account holders and visitors who access the Platform without registering. For Pakistani players — whether based in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar — the processing of your personal data is governed by this Policy and by the applicable data protection laws of the licensing jurisdiction in which 777gh operates.

By accessing the Platform or creating an Account, you acknowledge that you have read and understood this Policy and that you consent to the collection, processing and use of your personal data as described herein.

2 Definitions

For the purposes of this Privacy Policy, the following definitions apply:

• "Personal Data" means any information relating to an identified or identifiable natural person ("data subject"), including but not limited to name, email address, postal address, date of birth, financial account details and device identifiers.
• "Processing" means any operation performed on personal data, including collection, recording, storage, adaptation, retrieval, use, disclosure, erasure or destruction.
• "Data Controller" means the entity that determines the purposes and means of the processing of personal data — in this case, the operator of 777gh.
• "Data Processor" means a third party that processes personal data on behalf of the Data Controller pursuant to a written data-processing agreement.
• "Cookie" means a small text file placed on a user's device by a website for session management, analytics or preference storage purposes.
• "KYC" means Know Your Customer — the identity and age verification process required for regulatory compliance.
• "AML" means Anti-Money Laundering — procedures applied to detect and prevent financial crime through the Platform.
• "Sensitive Data" means personal data warranting heightened protection, such as financial account details, identity documents, and transaction history.

3 Data Controller

The Data Controller for personal data processed through the 777gh Platform is the operator entity that holds the applicable gaming license under which 777gh operates. The Platform is accessible at 777gh.cam. For all data-related enquiries, including the exercise of data subject rights, users should contact us through the channels set out in Section 16 (Contact Us) of this Policy.

Where third-party service providers act as Data Processors on our behalf — including payment processors, identity verification providers and technology infrastructure partners — those entities process data only pursuant to our written instructions and are bound by contractual data-processing obligations consistent with applicable data protection law.

4 Data We Collect

777gh collects personal data across several categories, depending on how you interact with the Platform:

4.1 Registration & Identity Data

• Full legal name as it appears on official government ID.
• Date of birth (for age verification purposes).
• Residential address, including city and country. For Pakistani users, this typically includes city (e.g., Karachi, Lahore, Islamabad) and postal code.
• Email address and mobile telephone number.
• Username and encrypted password (passwords are stored using one-way hashing — we cannot retrieve your plaintext password).

4.2 KYC & Verification Documents

• Government-issued photo ID — for Pakistani users, this is typically the Computerised National Identity Card (CNIC), Passport or NICOP.
• Proof of address documents (utility bills, bank statements from institutions such as HBL, UBL, Meezan Bank or Bank Alfalah — referenced as familiar Pakistani financial institutions only, without any implication of endorsement).
• Proof of payment method ownership (e.g., screenshot of mobile wallet registered in your name). References to Easypaisa, JazzCash and Raast are contextual only.
• Selfie or liveness check image where required by verification protocols.

4.3 Financial & Transaction Data

• Deposit and withdrawal transaction records, including amounts, timestamps and payment method references.
• Account balance history.
• Bonus and promotional activity records.
• Currency denomination — Pakistani Rupees (PKR) for Pakistani accounts.

4.4 Gaming & Betting Activity Data

• Game session logs, including games played, wager amounts, outcomes and session duration.
• Sports betting selections, stake amounts and settlement records.
• Responsible gambling tool usage, including deposit limits set, session reminders and any self-exclusion records.

4.5 Technical & Device Data

• IP address and approximate geolocation derived from IP.
• Device type, operating system version and browser type.
• Session identifiers and authentication tokens.
• Platform access logs, including timestamps of logins and logouts.

4.6 Communication Data

• Records of your interactions with our support team via Live Chat, Help Center and email, including message content and timestamps.
• Support ticket history.

5 How We Collect Data

We collect personal data through the following means:

• Direct provision: Data you actively submit when registering, completing KYC, making deposits, contacting support or updating your account profile.
• Automated technical collection: Data collected automatically when you access the Platform, including device data, IP addresses, session logs and cookie-based analytics.
• Third-party verification providers: Identity verification and AML screening data returned by specialist KYC/AML service providers acting as our Data Processors.
• Payment processors: Transaction confirmation data returned by payment processing partners. We do not receive or store full card numbers or complete bank account details — these are handled directly by PCI-DSS compliant processors.

6 Purpose & Legal Basis for Processing

We process personal data only where we have a valid legal basis to do so. The table below summarises the primary purposes and their corresponding legal bases:

7 Data Processing Practices

777gh processes personal data in a manner consistent with the principles of purpose limitation, data minimisation, accuracy, storage limitation, integrity and confidentiality. Specifically:

7.1 Purpose Limitation

Personal data collected for a specific purpose will not be repurposed for an incompatible use without your knowledge and, where required, your explicit consent.

7.2 Data Minimisation

We collect only the data that is genuinely necessary for the stated purpose. For example, we request your CNIC or passport for age and identity verification — we do not request additional government documents beyond what KYC and AML obligations require.

7.3 Accuracy

We take reasonable steps to ensure that personal data held on record is accurate and, where appropriate, kept up to date. You may update your account information at any time via your Account dashboard or by contacting Support.

7.4 Automated Decision-Making

Certain functions on the Platform — including AML transaction monitoring and responsible gambling alerts — involve automated processing. Where an automated decision has a significant legal or similarly significant effect on you, you have the right to request human review of that decision. Please contact Support to exercise this right.

8 Third-Party Sharing

777gh does not sell, rent, lease or auction personal data to any third party. We share personal data only in the following strictly defined circumstances:

• KYC/AML Service Providers: We share identity documents and relevant profile data with certified identity verification and AML screening providers acting as our Data Processors under binding contractual agreements.
• Payment Processors: Transaction data necessary to complete deposits and withdrawals is shared with payment processing partners. These partners are PCI-DSS compliant and operate under data-processing agreements.
• Technology Infrastructure Partners: Cloud hosting, content delivery and cybersecurity providers may process technical data as Data Processors under our instruction.
• Regulatory and Legal Authorities: We may disclose personal data where required by applicable law, court order, regulatory direction or to cooperate with law enforcement investigations. We do not notify users of such disclosures where prohibited by law.
• Business Transfers: In the event of a merger, acquisition or sale of the Platform or its assets, personal data may be transferred as part of that transaction. We will notify affected users in advance where legally permissible.

All third-party service providers who act as Data Processors are contractually prohibited from using your personal data for their own purposes or sharing it with any further party without our written authorisation.

9 International Data Transfers

777gh operates internationally, and your personal data may be processed in countries outside Pakistan and outside the jurisdiction in which you reside. In particular, our servers, KYC providers and certain technology partners may be located in jurisdictions with different data protection frameworks.

Where personal data is transferred outside its country of origin, we implement appropriate safeguards, which may include: standard contractual clauses; adequacy decisions; binding corporate rules; or other recognised transfer mechanisms as required by applicable data protection law.

Pakistani users are advised that Pakistan does not currently have a formal international data transfer adequacy framework equivalent to GDPR. Your use of the Platform constitutes your acknowledgment that your data may be processed in international jurisdictions and that you accept the data transfer arrangements described in this Policy.

10 Cookies & Tracking Technologies

777gh uses cookies and similar web tracking technologies (including local storage and session identifiers) to operate the Platform, maintain session security, and understand how users interact with the site.

10.1 Categories of Cookies We Use

10.2 Managing Cookies

You may manage non-essential cookies through your browser settings. Disabling strictly necessary or security cookies may impair or prevent access to the Platform. We do not use third-party advertising cookies or behavioural advertising trackers.

11 Data Retention

Personal data is retained only for as long as necessary to fulfil the purposes described in this Policy, or as required by applicable legal or regulatory obligations. The following retention periods apply as a general guide:

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where deletion is technically complex (e.g., data held in backup archives), data is isolated from active processing until it can be permanently deleted.

12 User Rights

Subject to applicable data protection law and any overriding legal obligations (including AML and regulatory requirements), you have the following rights in relation to your personal data held by 777gh:

To exercise any of these rights, please contact us via Live Chat or email as described in Section 16. We will respond to verified requests within 30 days. In some cases, we may need to verify your identity before processing a rights request. Requests that are manifestly unfounded or excessive may be subject to a reasonable administrative fee or may be refused.

13 Data Security

777gh implements technical and organisational security measures designed to protect personal data against unauthorised access, accidental loss, alteration or destruction. These measures include:

• TLS 1.2/1.3 encryption for all data in transit between user devices and Platform servers.
• Encryption of sensitive data at rest, including identity documents and financial records.
• Role-based access controls ensuring that only authorised personnel can access personal data, on a need-to-know basis.
• Regular security assessments and penetration testing of Platform infrastructure.
• Multi-factor authentication for Platform administrator access.
• Incident response procedures for detecting, reporting and managing personal data breaches.

In the event of a personal data breach that is likely to result in risk to your rights and freedoms, we will notify affected users and, where required, the competent supervisory authority, within the timeframes prescribed by applicable law.

Notwithstanding our security measures, no online platform can guarantee absolute security. You are responsible for maintaining the security of your own Account credentials and for notifying us immediately if you suspect unauthorised access.

14 Minors

The Platform is strictly restricted to adults aged 18 and above — or the higher minimum age required by the applicable operator/license jurisdiction. We do not knowingly collect personal data from minors.

Age verification checks are applied as part of the KYC process for all registered accounts. If we discover that personal data has been collected from a person below the minimum eligible age, we will delete that data promptly and close the associated Account.

If you believe that a minor has registered on the Platform using falsified information, please contact us immediately via Live Chat or the email address in Section 16.

15 Policy Amendments

777gh reserves the right to update or amend this Privacy Policy at any time. The most current version will always be published on this page, with the effective date updated at the top of the document.

Where amendments are material — for example, a change to the categories of data collected or a new purpose for processing — we will provide notice to registered users via in-account notification or email before the changes take effect.

Your continued use of the Platform following publication of an amended Policy constitutes your acceptance of the revised terms. We recommend reviewing this Policy periodically.

16 Contact Us

For all privacy-related enquiries, including requests to exercise your data subject rights, questions about this Policy, or concerns about how your data is handled, please contact 777gh through the following channels:

• Live Chat: Available 24/7 from within your Account dashboard. Suitable for general queries and urgent privacy concerns.
• Help Center: Available at 777gh.cam. Contains articles on account data, deletion requests and privacy settings.
• Email: [email protected] — please use the subject line "Privacy Enquiry" to ensure prompt routing to our data protection team. Responses within 30 days for formal rights requests; typically within 24 hours for general queries.

For questions about our Terms & Conditions, please visit Terms & Conditions. For responsible gambling tool requests, please visit Responsible Gambling.